Updates, together.
Fall 2024, Gilead’s HIV education arm updated their website in the US to align with their new global campaign: Together. One team of creatives was tasked with updating the social channels, and one team was tasked with updating the website, my team.
This was a relatively quick ask, only a month and a half for design once the campaign was approved and sent down from the client. However, I spent the year prior consulting as UX Manager to develop a strategy for the website update. Unfortunately, the client did not choose the budget to accommodate my recommendations.
My role was to partner with the Senior Art Director to create a brand approved web identity that would be used as both a working design system and brand guidelines reference for development.
My Team:
- Account Director
- Copy Supervisor
- Senior Copywriter
- Senior Art Director
- Associate Creative Director, Art
- Senior Project Manager
- Senior Experience Designer (myself)
Together Branding Look & Feel
Campaign-specific Web Styles
Final Design
Plus up: Visual Navigation
To provide additional visual interest that takes advantage of the expansive new photography, I proposed an alternative version of a navigation component that created a gallery of the education pages to drive visits.
This was not requested by the client as part of the original brief, and went above the original ask to “reskin existing components.” However, based on my close relationship with the development team, I was able to pitch it to the team that we would be able to do it with minimal scope increase. The client was so impressed by the prototype I built to support our recommendation, they approved the increase in scope and the team was very satisfied with the color it brings to the homepage.
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